Performance Running — On

On’s seasonal editorials unite each story under one brand vision — grounded in real people, real settings and real emotion.

For the SS26 running editorials, we created a real training camp in remote Spain, bringing together a group of runners and crew under one roof. Rather than staging moments, we planned real runs and documented the full training experience — from warm-up to cool-down, dawn to dusk. Taking an always-on approach, photographer Matthieu Croizier captured the energy, exhaustion and camaraderie of the group, creating an honest and unfiltered portrayal of running culture. Nothing staged — just the raw emotion and spirit of the real experience.