Performance Running — On

On Running’s seasonal editorials unite each story under one brand vision — grounded in real people, real settings and real emotion. Working with real runners brings individuality and authenticity to the storytelling.

The performance running stories were shot in São Paulo, capturing the collection within the energy and grit of the urban environment. The busy city surroundings bring a raw, dynamic energy to the imagery, while photographer Robbie Lawrence’s observational approach allows the environment, movement and character of the runners to lead the narrative.